TARGET MARKET

In concision, our target market or customer channels can’t be restricted to just a group of people, but all those who resides in our target market locations.

In that view, through our market research we have brought our ideas together, of what our target market would be expecting from us. We are in the right business to engage in wholesale distribution and to retail our products to the following groups of people;

Big Target Markets

Wholesale Buyers

Super Markets

Hotels

Restaurants

Caters and Catering Services

small Target Markets

Family with kids

Households

Cafeterias

Hospital

School

TIMELINE (GOALS)

Year One: Route to Market

Establish physical and digital presence and establish Gaia producing facility

Establishing to cultivate vegetables, herbs, microgreens

Create meaningful customer relationships

Marketing and cement the brand Greenspote

Cement high quality products

Year Two Goals: Industry Establishment

Solidify digital presence and fine-tune marketing strategies

Optimize the sales experience and process

Foster local industry relationships and build preferred vendor list

Expand more products such as cucumber, tomatoes etc

Introducing box food

Project Expansion" Other sites

Year Three Goals: Diversification

The final launch pricing is subject to change.

Introducing full scale greenhouses

Introducing fruit

Introducing varieties of juices

Introducing miniature plants

COMPETITIVE ADVANTAGE

We will sell what will make us unique in the market which are

A Good Unique local produce presence

Excellent Brand Name (GREENSPOTE)

Good Product Packaging of our Products while Transport

Reusable Plastic Crates

Wooden Crates

Cardboard Boxes

They Avoid Damages and Bruising of Fruits and Vegetables.

S.W.O.T ANALYSIS

Our Strength Here Is Faster Production, Healthier Products And Faster Zero-emission Delivery.

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Strength

Domestic Demand for Organic Produce among xx Generations.

We have a team of knowledgeable and experienced specialists who are familiar with Fresh Products and market conditions.

Quality of Personnel and zero emission products

Reputation for Standard Greenhouse harvested organic healthy produce in the community

High shelf life of greenery and herbs due to their Packaging

Convenient Location and competitive Pricing

Unique Value Proposition along with off season vegetable supply.

Our own selling platform is available www.greenspote.com and tracking orders from where we stay.

Goods are delivered within 15-20 minutes of the order being placed.

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WEAKNESSES

Initial high cost of investment

Production processes sometime laborious and result in high production costs.

Available Collateral

New, Location Competition

Time and labor become an issue at Harvesting times

Limited Existing Industry Connections

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OPPORTUNITIES

Urbanization is creating Community Among different industry Verticals

Employment and income generation

Reduced waste and spoilage

Vegetables are Potential for export

Superior Digital strategy and Engagement

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THREATS

High cost of energy and Seasonality

Potential shift in Demand for tropical fruits

High cost of raw materials especially packaging of vegetables

Fluctuation in market prices

Lack of access to funds for expansion (subject to limitations of investors)

Increasing cost of operation due to the current recession and COVID 19 Pandemic